7 Ways to be on Top of Google Search
Google Search (also called informally as Google as Google.com) is a web-based search engine operated by and owned through Google. It handles more than 3.5 billion searches each day.
1. Produce content that is valuable and attracts links
2: Create More Long-Form Content
In addition, people enjoy sharing content that is long-form. A BuzzSumo study of more than 100 million published articles discovered that content with longer lengths receive higher social share. Articles that span between 3,000 and 10,000 words racked up highest shares. This was followed by content that span between 2,000 and 3,000 words. The more social shares you get will bring greater rankings and more visitors which is vital in bringing your website at high on Google.
3: Optimize for Google Answer Box
If your content is included in this area this section, it will gain more attention and is most likely to attract a lot of traffic and clicks. This can help bring your website to that first result page in Google results.
It is therefore essential to optimize your website to be optimized for the Google Answer Box by using question phrases to enhance your content. According to an analysis conducted by seoClarity the use of question words such as "how" and "what" were the most popular two keywords that result in featured snippets of content.
It is possible to use tools such as Answer The Public to determine the top concerns people have about the topic of your choice. Optimizing your content using these phrases will also assist you in catering to people who use voice search engines that tend to ask questions that are conversational.
Additionally in addition, you must make use of H2 tags in subheadings, to let Google recognize that you're responding to an inquiry. If you're able to land the highlighted snippet the tags will show on Google's Google Answer Box to give visitors an idea of the content on the page's content contains.
These steps will increase your chances of being prominent snippet of content for keywords relevant to your site and will help you improve the ranking of your site.
4: Keep a Close Eye on the Competition
If you're looking to increase the rank of your website on Google it is essential to keep two steps ahead of competition always. This means that you must be on the lookout for their current ranking, what keywords they're ranking on and so on.
It is possible to use SpyFu's competitor Analysis tool to take an in-depth review of the overall performance of your competitors. SpyFu can help you find competitors and domains that are benefiting from your keywords, and also the number of clicks they're getting for their keywords.
Use these knowledge points to improve your plan of action and keep your competitors from taking over.
5. Nail The Critical Elements on Every Page
1. Page Titles: A title of the page must not exceed 60 characters. It must also accurately identify the contents of the page. It should also include the keyword that is used as a focus.
2. Meta Description: Meta Description not exceed 155 characters, and must include a an informative and concise overview of the content of the page with the keyword "focus.
3. H1 Title Text and H2 Title: Text H1 and H2 Title Text title text should separate the primary contents of your page, by describing the content using keywords that are relevant to it.
4. alt text Every image: on the page has to be followed by the title. The titles should contain a descriptive and should contain the keyword at the center of the page.
5. Keywords: In Content primary keyword should be used at least at least once on the page. Try to highlight the keywords using the use of bold words to make search engines see the significance of it.
While it is crucial in optimizing these aspects for the search engines, it's equally important to make sure that the content is user-friendly and useful to humans reading it. Google continually reminds us to write for people not search engines. Make sure you incorporate the keywords naturally, without overcrowding the page with them.
6: Improve Your Internal Linking Structure
Internal links refer to links you provide to your own web pages. They usually refer to linked topics or a part of your website that connects to the subject of another.
Based on Moz According to Moz, the best website structure is made up of a pyramid that has no hyperlinks between your homepage as well as the other pages. Instead, you'll find your homepage linking directly to the main page pages for categories, which be linked to pages for products.
If you are connecting blog post posts create a comprehensive and thorough pillar article on the subject you want to cover. It can be linked to other posts on the topic that address specific strategies or subtopics in depth.
For example, if you have a single pillar article on SEO in general it is possible to link to other articles that focus on specific SEO strategies such as anchor text optimization or backlink strategies.
7: Optimize Your Anchor Texts
Thus, making use of relevant keywords in anchor texts is a great method to help the search engines and assist them to comprehend the content of your site and help them rank your website higher.
There are five kinds of anchor texts you must be aware of:
An exact match anchor text - A precise match anchor text is an exact match keyword that mirrors the webpage you're linking to. For instance, "SEO strategies" linking to a site that addresses SEO strategies is the exact match anchor word.
Partly match anchor text -This kind of anchor text contains a variant of the primary phrase on the page that you're linking to. For instance, "content optimization strategies" linking to a webpage which discusses optimization of content. They are also a great alternative to anchor text that is exact match because they're still relevant to the page's topic.
Anchor text with a brand name- The name implies, this kind of anchor text has the brand name. For instance, "SpyFu" linking to the SpyFu blog article. Utilizing this anchor text could be viewed as untrue and manipulative. Do not use it more than once in blog posts. Below is an example of an article on our blog post.
Naked link- A URL that is used like an anchor it's considered to be a link anchor that is naked. They may not be the best choice for linking to blog posts' content because they can hinder the user experience.
General Anchor Text- The term "generic anchor text" is common word or phrase that provides links to other web pages. "Learn more" or "click here" are two examples of anchor text that is generic. They aren't appropriate for SEO due to the fact that Google doesn't have any way to understand the contents of the page linked to and its connection to the linked page.
The Google's Gary Illyes has said explicitly that there are no penalties for excessively optimizing your internal link anchor text. This means you are able to make use of exact match anchor text as much as you like for internal hyperlinks.
It's an excellent idea to utilize synonyms and variants to keep an organic flow throughout your content instead of attempting to make anchor text exactly match text.
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