What is SEO and how does it work?

SEO is a contraction of SEO stands for Search Engine Optimization which is an full-spectrum method of helping your site get higher rankings in results of a search engine.

If you type something into Google, Google has to determine which sites to display to you.

It analyzes hundreds of indicators, which are referred to as "ranking factors."

SEO is the method of enhancing your site to take into account the ranking elements.

...so so that when someone types in a search term that is related to your company your site appears first on the search results page.

There's a joke in marketing world that says if you were looking to conceal dead bodies that you would put that body on the 2nd page of Googlesince who scrolls beyond the first page? !

Most users don't even look beyond the first five results. If you're not ready to give it a shot PPC to get at the top of the list for paid search results...

...the only way to make sure you are on that top spot is perform SEO.
SEO makes your website be found in the top 5 results of search results for relevant questions to boost website traffic to your company organically.

How Does SEO Work?

SEO is the procedure of optimizing websites to increase search engine traffic. This could involve incorporating keywords phrases into your website's content, designing pages that are simple to navigate as well as search-engine friendly as well as creating efficient strategies for online marketing. If you improve your website's SEO will increase the likelihood of being discovered by potential customers searching for the services you provide.

This is done in the hope that Google will show your site as the first result on the results page.

We've already mentioned that Google's algorithm considers many ranking elements in deciding which sites to display in search results, and what order to display them in.

It's difficult to modify your website's design to reflect each and every one of them, however there are some best practices that you can adhere to.

For businesses who are just getting started with their site, or create their product pages, or are in the process of redesigning their website...

...search engine optimization, also known as SEO can be daunting.

It doesn't have to be this way.

Even in the absence of an experienced internal SEO partner however, you can start making changes that will aid in improving your SEO.

Learn More : Why is SEO important?